Logo first step in branding of Monticello
A desire to bring more people to Monticello and to share the idiosyncrasies of the largest town in Drew County has led the Monticello Advertising and Promotion Committee down many turning roads.
The first order of business, the commission soon discovered, was the need to brand the town. In order to do this, the commission joined forces with Tiffany Maltezo of CJRW, a marketing firm out of Bentonville, who pointed out the lack of a city logo.
This began the series of steps and months that culminated in Monticello’s new logo, a tree showing its roots within the outline of a capital letter M.
The logo will be able to be used by any entity in town, to include city offices or local vendors using the logo, if they wish, on merchandise.
Read the entire article in this week's Advance-Montiellonian—out now!